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Strategic Plan

Presented during the first WMRA virtual Congress on 28 November 2020.

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World Mountain Running Association : Strategy 2021-2024

The Vision: 

To have more people from all backgrounds positively benefiting from running in the mountains in an environmentally responsible way. 


To grow and promote running in the mountains as a core part of the athletics family while respecting and maintaining its uniqueness, benefiting from it being a simple, easily accessible entry point into the sport

Pillars – everything we do will be aligned to our delivery pillars: 

  • Enhancing the athlete experience

> World cup, World ranking, U18, masters, social media

> Working with WA to deliver the world championships and mass races

  • Education and promotion

> Social media, articles and resources on the website, proper coach education

  • Provision of technical and safety expertise to WA, other race organisers, runners

Building blocks – how we will do this: 

  • Building meaningful partnerships with International bodies, National Federations, Athletes, Media, Brands, Sponsors, Private race events, Fans and Aligned Partners
  • Making use of social media to promote, celebrate, educate and grow mountain running and mountain runners
  • Ensure we always focus on sustainability and protecting and respecting the environment

Strategies - deliverables: 

1. Grow the World Cup to become the premier annual off road running series

2. Develop the WMRA World Ranking into a global product, valued by athletes, race organisers, brands, and sponsors

3. Continue to organise an annual U18 competition and develop greater global reach to access new young talent

4. Continue to work with the World Masters Association to accelerate the current growth of the World Masters event

5. To be recognised as the best source of technical expertise for mountain running

6. Create and deliver online and face -to -face (or in-person) education products for event organisers, coaches and athletes

7. Refine and develop our social media presence across all platforms, working in partnership with WA

8. Build partnerships to generate income to ensure WMRA is able to deliver its building blocks